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Nimble Storage - It's Time to Retire

Ned and Edna, old-school legacy storage, have done a fine job and now it's time to let them enjoy their golder years.

Welcome the new generation of storage with Adaptive Flash from Nimble Storage.


We had the pleasure of writing, directing and producing this fun animated spot, following Hub Strategy's guidance and their ongoing campaign theme and style for Nimble.


This spot won a Telly Award in 2015 for best use of animation.

Client / Agency: Nimble Storage / Hub San Francisco

Agency Creative: Jason Rothman

Agency Account Manager: Jeremy Cook, Valerie Nerio

Related projects:

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