Viator - Buses and Boats Print Campaign

For this challenging campaign we created a variety high-resolution image scenes of Viator's iconic characters having the time of their life in locations all around the world.

The buses and boats are located in New York and San Francisco.

For the NY buses we created a 3-image sequence for each scene which were printed as lenticular images, so a different image is seen as the onlooker's angle of view changes.

We also created 3D elements to make the printed window and door frames look like they're really there, alongside the real windows.